Rotary Thursday 8/18/22
$15 for lunch, laughter, and learning!
To learn more about our Guest Speaker for Thursday, August 18th see below:
Gary Hahn
- Vice President, Marketing and CommunicationsVice President, Marketing and CommunicationsNational Comedy CenterNational Comedy CenterOct 2018 - Present · 3 yrs 11 mosOct 2018 - Present · 3 yrs 11 mosJamestown, New York AreaJamestown, New York Area
- Lead marketing, branding and public relations for the United States' official, non-profit cultural institution and state-of-the-art museum dedicated to the art of comedy, reporting to the Executive Director. Also supervise marketing efforts for the Lucille Ball Desi Arnaz Museum celebrating the “First Couple of Comedy,” and the annual Lucille Ball Comedy Festival, showcasing comedy’s greatest stars and emerging talent.
* Directed marketing strategy and tactics for the museum’s launch phase in order to establish the National Comedy Center brand, build awareness and drive attendance.
* Manage the development and execution of all advertising, social media and PR campaigns.
* Led marketing/PR campaign supporting the National Comedy Center's selection as the USA Today 10Best "Best New Museum" in the country in 2020.
* Supervise group tour and special event sales and marketing efforts.
* Develop programming and live streamed events for online content platform.
* Oversee websites and e-commerce marketing for both attractions.Lead marketing, branding and public relations for the United States' official, non-profit cultural institution and state-of-the-art museum dedicated to the art of comedy, reporting to the Executive Director. Also supervise marketing efforts for the Lucille Ball Desi Arnaz Museum celebrating the “First Couple of Comedy,” and the annual Lucille Ball Comedy Festival, showcasing comedy’s greatest stars and emerging talent. * Directed marketing strategy and tactics for the museum’s launch phase in order to establish the National Comedy Center brand, build awareness and drive attendance. * Manage the development and execution of all advertising, social media and PR campaigns. * Led marketing/PR campaign supporting the National Comedy Center's selection as the USA Today 10Best "Best New Museum" in the country in 2020. * Supervise group tour and special event sales and marketing efforts. * Develop programming and live streamed events for online content platform. * Oversee websites and e-commerce marketing for both attractions.
- Vice President, Chief Marketing OfficerVice President, Chief Marketing OfficerElvis Presley Enterprises/GracelandElvis Presley Enterprises/GracelandApr 2013 - Aug 2018 · 5 yrs 5 mosApr 2013 - Aug 2018 · 5 yrs 5 mosMemphis, TNMemphis, TN
- Led marketing, branding, creative strategy, public relations, event marketing and digital content creation for Elvis Presley’s Graceland, reporting to the CEO. Responsible for the development and execution of all digital marketing, earned media, mobile marketing, social media, PR and special event initiatives that drive tourism and support the iconic Graceland attraction, the new resort hotel, the annual “Elvis Week” fan celebration, Elvis-themed exhibits and live touring events and Elvis-related affinity groups and fan clubs worldwide. Member of senior leadership team responsible for strategic planning and long term growth.
*Managed marketing, branding, public relations, social media and special event initiatives to drive awareness and engagement for the newly-expanded Graceland attraction, the new Guest House at Graceland resort, and Elvis-themed exhibitions and touring events.
*Led initiatives to expand target audiences for Graceland brand via new marketing/public relations campaigns targeted to millennials and centennials.
*Drove earned media worldwide generating over five billion media impressions monthly.
*Led marketing/PR for the $137 million expansion of the Graceland attraction in 2016/2017 -- the most significant expansion since opening to the public in 1982; Supervised major fan and press events including the 40th anniversary Elvis Week celebration, Elvis’ 80th Birthday and Graceland’s 20 Millionth Visitor celebration.
*Worked closely with Priscilla Presley on major media initiatives and special events.
*Implemented comprehensive mobile strategy to drive Graceland ticket purchases and hotel reservations via smart phones and tablets, increasing room bookings by 10%.
*Supervised digital content creation, curation and distribution, including video live streams, web video series, e-newsletters, blog and weekly podcasts; launched Graceland Facebook page as the digital hub for Elvis Presley fans worldwide.Led marketing, branding, creative strategy, public relations, event marketing and digital content creation for Elvis Presley’s Graceland, reporting to the CEO. Responsible for the development and execution of all digital marketing, earned media, mobile marketing, social media, PR and special event initiatives that drive tourism and support the iconic Graceland attraction, the new resort hotel, the annual “Elvis Week” fan celebration, Elvis-themed exhibits and live touring events and Elvis-related affinity groups and fan clubs worldwide. Member of senior leadership team responsible for strategic planning and long term growth. *Managed marketing, branding, public relations, social media and special event initiatives to drive awareness and engagement for the newly-expanded Graceland attraction, the new Guest House at Graceland resort, and Elvis-themed exhibitions and touring events. *Led initiatives to expand target audiences for Graceland brand via new marketing/public relations campaigns targeted to millennials and centennials. *Drove earned media worldwide generating over five billion media impressions monthly. *Led marketing/PR for the $137 million expansion of the Graceland attraction in 2016/2017 -- the most significant expansion since opening to the public in 1982; Supervised major fan and press events including the 40th anniversary Elvis Week celebration, Elvis’ 80th Birthday and Graceland’s 20 Millionth Visitor celebration. *Worked closely with Priscilla Presley on major media initiatives and special events. *Implemented comprehensive mobile strategy to drive Graceland ticket purchases and hotel reservations via smart phones and tablets, increasing room bookings by 10%. *Supervised digital content creation, curation and distribution, including video live streams, web video series, e-newsletters, blog and weekly podcasts; launched Graceland Facebook page as the digital hub for Elvis Presley fans worldwide.
- Executive Vice President, MarketingExecutive Vice President, MarketingSnagFilmsSnagFilmsMay 2011 - Sep 2012 · 1 yr 5 mosMay 2011 - Sep 2012 · 1 yr 5 mosWashington, DCWashington, DC
- Led marketing, brand management, creative services, programming and public relations for this independent film video streaming site and digital network. Responsible for brand strategy, digital media, customer acquisition, demand generation, VOD marketing, partnership marketing, e-mail marketing, creative services, social media, program scheduling and corporate communications. Led the marketing and PR team as Integrated Marketing Consultant from May 2011 to October 2011 and as Executive Vice President, Marketing from November 2011 to September 2012.
*Significantly expanded viewing audience for SnagFilms’ on-demand video streaming service across best-of-brand digital platforms and mobile devices.
*Developed and executed digital marketing and promotion campaigns for major independent film premieres on cable VOD and digital pay-on-demand platforms, working closely with filmmakers.
*Increased web traffic by 25% via focused digital and social media initiatives.
*Responsible for all corporate communications and public relations activity for the organization.
*Led promotion for launch of SnagFilms’ new “Social Screening” digital theater platform.
*Supervised marketing and PR launch of new SnagFilms website, Android smartphone and tablet apps, connected TV platform apps, and expansion to digital, pay-on-demand platforms.
*Increased social media organic reach by 100% and viral reach by 160%.
*Selected and managed marketing/PR agencies and freelancers for marketing, social media and PR campaigns.
*Programmed SnagFilms content for web and cable partners including iTunes, Hulu, Amazon Instant Video, VUDU, Xbox Live, Comcast Xfinity and Verizon FiOS.Led marketing, brand management, creative services, programming and public relations for this independent film video streaming site and digital network. Responsible for brand strategy, digital media, customer acquisition, demand generation, VOD marketing, partnership marketing, e-mail marketing, creative services, social media, program scheduling and corporate communications. Led the marketing and PR team as Integrated Marketing Consultant from May 2011 to October 2011 and as Executive Vice President, Marketing from November 2011 to September 2012. *Significantly expanded viewing audience for SnagFilms’ on-demand video streaming service across best-of-brand digital platforms and mobile devices. *Developed and executed digital marketing and promotion campaigns for major independent film premieres on cable VOD and digital pay-on-demand platforms, working closely with filmmakers. *Increased web traffic by 25% via focused digital and social media initiatives. *Responsible for all corporate communications and public relations activity for the organization. *Led promotion for launch of SnagFilms’ new “Social Screening” digital theater platform. *Supervised marketing and PR launch of new SnagFilms website, Android smartphone and tablet apps, connected TV platform apps, and expansion to digital, pay-on-demand platforms. *Increased social media organic reach by 100% and viral reach by 160%. *Selected and managed marketing/PR agencies and freelancers for marketing, social media and PR campaigns. *Programmed SnagFilms content for web and cable partners including iTunes, Hulu, Amazon Instant Video, VUDU, Xbox Live, Comcast Xfinity and Verizon FiOS.
- Played integral role in taking company from launch to 10 million subscribers; XM became leading satellite radio service and market share leader. Established XM's brand, communications and creative strategy.
*Managed XM brand to achieve subscriber acquisition and retention goals.
*Led XM's Creative Services department; served as "in-house" agency for XM programming, acquisition and retention marketing, retail marketing, OEM marketing, public relations and ad sales.
*Conducted major ad agency searches/reviews; selected creative and media agencies, negotiated agreements and supervised all agency work, resulting in long-standing partnerships.
*Pioneered use of interactive/online media, including online video, social media, podcasts and user-generated content, to generate new subscibers and drive tune-in; moved XM creative from 10% digital to 65% digital media.
*Created multi-platform music and entertainment content to extend XM brand.
*Built and led XM's video production and promotion team.
*Led public relations department from 2004 through 2006.
*Led national and local market media strategy, planning and execution from service launch through 2006.
*Served as primary marketing executive for talent relations with major XM personalities and music talent including Bob Dylan, Ellen DeGeneres, Willie Nelson, Wynton Marsalis, Snoop Dogg, David Bowie, Quincy Jones and BB King.
*Introduced and managed XM's branded entertainment and brand integration initiatives, including strong awareness-building partnerships with NBC's "The Apprentice" and FX's "Nip/Tuck."Played integral role in taking company from launch to 10 million subscribers; XM became leading satellite radio service and market share leader. Established XM's brand, communications and creative strategy. *Managed XM brand to achieve subscriber acquisition and retention goals. *Led XM's Creative Services department; served as "in-house" agency for XM programming, acquisition and retention marketing, retail marketing, OEM marketing, public relations and ad sales. *Conducted major ad agency searches/reviews; selected creative and media agencies, negotiated agreements and supervised all agency work, resulting in long-standing partnerships. *Pioneered use of interactive/online media, including online video, social media, podcasts and user-generated content, to generate new subscibers and drive tune-in; moved XM creative from 10% digital to 65% digital media. *Created multi-platform music and entertainment content to extend XM brand. *Built and led XM's video production and promotion team. *Led public relations department from 2004 through 2006. *Led national and local market media strategy, planning and execution from service launch through 2006. *Served as primary marketing executive for talent relations with major XM personalities and music talent including Bob Dylan, Ellen DeGeneres, Willie Nelson, Wynton Marsalis, Snoop Dogg, David Bowie, Quincy Jones and BB King. *Introduced and managed XM's branded entertainment and brand integration initiatives, including strong awareness-building partnerships with NBC's "The Apprentice" and FX's "Nip/Tuck."
- Developed and launched the XM brand, growing brand awareness to 72% and catagory awareness to 95%. Built and led the XM's internal creative services and event management team.
*Led brand launch strategy, media planning and advertising production for XM's multi-media marketing launch campaign; won Gold Effie Award for advertising effectiveness and PromaxBDA Promotion & Marketing Gold Award.
*Managed creative services team responsible for television, print, radio, digital, out-of-home, direct response advertising, retail packaging and point-of-purchase material and displays.
*Selected and managed XM's first advertising agency for creative and media; managed all agency activity.
*Developed and executed co-branding initiatives with strategic partners, electronics retailers, automotive companies, music labels and artists.
*Established and directed XM's annual presence at world's largest technology show - the International Consumer Electronics Show; won "Best of CES award.
*Produced all corporate events, ad sales up-front events press conferences and trade/consumer shows.Developed and launched the XM brand, growing brand awareness to 72% and catagory awareness to 95%. Built and led the XM's internal creative services and event management team. *Led brand launch strategy, media planning and advertising production for XM's multi-media marketing launch campaign; won Gold Effie Award for advertising effectiveness and PromaxBDA Promotion & Marketing Gold Award. *Managed creative services team responsible for television, print, radio, digital, out-of-home, direct response advertising, retail packaging and point-of-purchase material and displays. *Selected and managed XM's first advertising agency for creative and media; managed all agency activity. *Developed and executed co-branding initiatives with strategic partners, electronics retailers, automotive companies, music labels and artists. *Established and directed XM's annual presence at world's largest technology show - the International Consumer Electronics Show; won "Best of CES award. *Produced all corporate events, ad sales up-front events press conferences and trade/consumer shows.
- Director, On-Air PromotionDirector, On-Air PromotionPrimestar By DIRECTVPrimestar By DIRECTVJul 1998 - Oct 1999 · 1 yr 4 mosJul 1998 - Oct 1999 · 1 yr 4 mosDenver, CODenver, CO
- Led development and production of national acquisition advertising and on-air promotion, including a 24-hour promotional channel focused on programming upgrades, premium channels and pay-per-view. Supervised on-air promotion/creative services department.
*Produced and launched new on-air branding/identity for Primestar.
*Established new on-air customer retention/loyalty strategies, which reduced churn and transitioned subscribers to DIRECTV.
*Supervised all on-air promotion/cross-channel scheduling.
*Won PromaxBDA Promotion and Marketing Gold Award.Led development and production of national acquisition advertising and on-air promotion, including a 24-hour promotional channel focused on programming upgrades, premium channels and pay-per-view. Supervised on-air promotion/creative services department. *Produced and launched new on-air branding/identity for Primestar. *Established new on-air customer retention/loyalty strategies, which reduced churn and transitioned subscribers to DIRECTV. *Supervised all on-air promotion/cross-channel scheduling. *Won PromaxBDA Promotion and Marketing Gold Award.
EducationEducation
- Activities and societies: Graduate teaching assistant for undergraduate television production classes.Activities and societies: Graduate teaching assistant for undergraduate television production classes.
- Syracuse University Masters Prize
Harvey Loeb Oustanding Student Award
Concentration in Broadcast/Cable Management and Video Production.Syracuse University Masters Prize Harvey Loeb Oustanding Student Award Concentration in Broadcast/Cable Management and Video Production.
- Course of study included Digital Strategy, SEM, SEO, Social Media, Mobile Marketing, E-mail Marketing, Web Analytics and Content Development Strategy.